ONLINE MARKETING

Search Engine Marketing

"If you build it, they will come" may work for baseball fields, but the same certainly doesn't hold true for websites. So now that you have this great website, how do you market it? Online marketing can come in a variety of formats, and the best marketing solution for one Web site may be very different from another.

Search Friendly Design

321 Website Design designs and builds each website with search engine visibility in mind. We adhere to Search Engine Friendly design and coding best practices which help ensure that your new site is designed to be found and indexed by the major search engines. Our best practices allow for the custom tailoring of important HTML elements on which search engines place great importance, such as: title tags and hidden tags like meta description and meta keywords.

We lay the groundwork for your success by designing and coding a Search Engine Friendly website.

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SEO - Search Engine Optimization

In order for your organization to rank well, you must go beyond Search Engine Friendly design and actively Optimize your website.

Getting your website picked up in the search engines is one thing. Getting your website to rank well in the search engines is another issue altogether. It is imperative in today's market to actively try to outplace your competition. This can be done through a coordinated Search Engine Optimization campaign with 321 Website Design .

We begin by conducting an analysis of your website: its design, its content, its keywords, and its structure. From there our search engine marketing professionals come up with a custom search engine marketing strategy which, if followed correctly, will contribute to your website's overall search engine visibility.

321 Website Design team of developers and qualified search marketing professionals can execute your Web marketing strategy for you, to ensure proper implementation.

Some of these strategies include and are not limited to the following:

» Title Tag Optimization
» Content Development Strategies
» Link Popularity Strategies
  Internal Link Building
Backlink Building
» Rank Monitoring and Maintenance
Pay Per Click Advertising

321 Website Design can also work with you to devise and carry out a paid placement campaign. This is for the "sponsored" links that you'll often find in your search engine results. Indeed, 321 Website Design can help establish a successful Pay-Per-Click campaign within Google, Yahoo!, MSN, or other popular search engines.

Our Paid Search Marketing campaign management services include:

» Pay Per Click Creation and Management
  Google Adwords
Yahoo! Search Marketing
MSN Ad Center
Ask.com Sponsored Listings
» Landing Page Design/Optimization
  A/B Testing

Allow us to take charge of your online advertising presence with our our team of qualified online marketing professionals.

Beyond SEO and Pay Per Click

Of course, a complete marketing solution will include additional efforts aside from just search engine initiatives. Fortunately, 321 Website Design builds and maintains such a wide variety of websites that we have unique insight into all types of marketing. From email outreach campaigns to online banner advertising to guerrilla/grassroots marketing, 321 Website Design has the experience to work with you and devise the optimal marketing solution for your new website.

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